Panel, Location: Festaal B-D – Vienna Marriot Hotel

This panel will discuss how AI and synthetic audiences are increasingly being used for insight mining, content development, to adapt communications in-flight, and to evaluate content performance.

Key take aways:

• How agencies are creating custom AI models that can replicate and predict the responses of key audience segments.
• How synthetic audiences are revolutionising strategy and planning processes
• How the world’s leading PR agencies use synthetic data to predict communications impact
• How synthetic audiences are used to aid in crisis management and rapid response
• Closing the gap in linking outputs to outcomes and business impact with synthetic audiences