Keynote, Location: Festaal B-D – Vienna Marriot Hotel

Great campaigns don’t just tell a story—they’re built on data. This session will explore how to use measurement and theories of change to align complex communications objectives.

Key Takeaways:

A theory of change is critical for both strategy and measurement.
Attendees will leave with actionable strategies to turn research into impact, ensuring their campaigns resonate and drive meaningful organizational outcomes.

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