Communications: Measurable Objectives and Insights from the Special Duck (Session N)

/in /tarafından

In this session delegates will learn more about the overall comms structure at AFLAC and how the Special Duck found a home in PR.

Hint: Business objectives alignment and strategy are key.

Catherine will discuss:

  • Introducing the Special Duck
  • Special Duck concept to 2.0.
  • Using data to drive the development
  • Structural comms support and what success looks like

The speaker will be answering audience questions online during the presentation.