AMEC Summit 2017 Workshop A – Mirror Mirror on the Wall22nd Hunyo 2017/in 2017 Bangkok Summit, Day 2/by blazeIs the real barrier to measurement vanity? Ego? No space to fail and learn? How can we sell measurement in a business climate that is risk averse? The workshop will discuss: The unspoken barrier to adopting better standards of effectiveness measurement Where we go wrong in taking away the “candy” that marketers love New research insights on this overlooked issue Commentary from regional marketing panel How we break out of metrics that reward tried and tested work Practical tips on how to overcome these challenges to advance measurement. Panel: Christopher Daguimol, Regional PR Director, ZALORA Group Khali Sakkas, Chief Executive, Research & Insights, Isentia Lavanya Wadgaonkar, Vice President – Communications, Asia & Oceania, Nissan Motor Asia Pacific Co., Ltd Moderator: Marion McDonald, Chief Strategy Officer, Ogilvy Public Relations APAC and AMEC Fellow https://amecorg.com/wp-content/uploads/2019/09/AMEC-Summit-2017-Workshop-A-Mirror-Mirror-on-the-Wall.jpg 500 500 blaze https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png blaze2017-06-22 10:42:072019-09-24 15:08:46AMEC Summit 2017 Workshop A – Mirror Mirror on the Wall