Workshop H

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Title: Can’t measure social media? Think again!

  • What can we learn from traditional media measurement?
  • Don’t believe everything you are told!
  • Stop searching for the social media measurement silver bullet!
  • Why measure/How to measure and what
  • you should expect
  • But here’s what you can do!

Presenter: Richard Bagnall, Chair of AMEC Social Media Measurement Committee presents a high-octane look at social media measurement.