Title: Understanding what clients really want?

An interactive workshop where senior research and PR professionals look at the critical client-agency relationship and the importance of knowing what each client expects in the delivery of analytics and insights. The workshop will look at the importance of the key client service dynamics including:

• Price versus knowledge
• People versus automation!
• The importance of senior level input.
• Client hates.
• What the client wants to see.

Moderator: Mark Weiner, CEO, PRIME Research
Panel: Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic;Andy West, Group Chief Development Officer, Hotwire; Evgeniy Larionov, CEO, Ex Libris;Marguerite Marston, Commercial Public Relations Manager, IKEA U.S.