Measurement and evaluation in the new reality of integrated marketing. How do we shape the AMEC view on measurement beyond the PR silo with campaigns crossing integrated touchpoints? A panel discussion that opens a door to our future organisation and answers:

Where does this all this leave PR measurement?
What does this mean for the future of M&E and, more broadly, AMEC?
How do we adapt to the new reality of integrated marketing as a body?
Moderator: Marion McDonald, Managing Director, Strategy & Measurement, Asia Pacific Ogilvy Public Relations, Hong Kong and Chairman, AMEC Asia Pacific Chapter.

The Panel

Chris Foster, Vice President, Booz Allen Hamilton, Washington DC
David Rockland, Ketchum Partner and Chairman, AMEC, New York
Michael Ziviani, CEO, Precise Value, Sydney