Date/Time Date(s) - 18/06/20252:00 e m - 3:00 e m Categories As part of the official programme AMEC has a dedicated panel session, “2025 Measurement: Data, Trends, Updates and Impact”, taking place from 14:00 – 14:20. The session will feature insights from world-class experts on how the evolving media landscape is reshaping our approach to communication measurement and evaluation. Moderated by AMEC CEO and Global Managing Director Johna Burke, the discussion will spotlight updates to the Barcelona Principles 4.0, the growing influence of AI on measurement channels, and the critical data and trends that will define the year ahead. Johna will be joined by Allyson Hugley, Global Senior Director of Customer Insights at LinkedIn Marketing Solutions, and Thomas Netousek, CEO of EMM E Media Monitors — both offering invaluable perspectives from their global leadership roles.