KEYNOTE, Location: COBURG 1-2 – Vienna Marriot Hotel

In today’s interconnected yet polarized world, businesses that want to succeed must understand their stakeholders’ perceptions all the time, and act accordingly — and that means generating actionable insights from real-time perception measurement. This presentation will focus on how to effectively measure brand, reputation and trustworthiness, and how to use those insights to foster stronger relationships with stakeholders that contribute to business success. We will discuss practical tools to use perception data for risk mitigation and activity optimization, aligning with organizational goals to enhance trust and improve stakeholder loyalty.

Key Takeaways include:

– Tools and metrics by which to measure stakeholder perceptions in an actionable way

– The key factors that contribute to brand reputation, best practices for measuring those factors, and effective approaches to analyzing this data to inform future initiatives

– How to apply those tools to activate trust

– How to ensure the process of measurement and action becomes an ongoing part of the business strategy