Keynote: Location, Coburg 1-2 – Vienna Marriot Hotel

Solving the reputation conundrum of closing and relaunching the world class rollercoaster, Nemesis. A strategic storytelling piece that spans 18 months…

1. The power of strategic storytelling
2. Balancing the needs of 4 different audience levels
3. The bow tie strategy
4. How we utilized measurement to evolve the campaign overtime