Keynote: Location, FESTAAL – Vienna Marriot Hotel

In an era where information overload is the norm, the challenge isn’t collecting data – it’s making sense of it. This presentation explores how PwC has evolved it’s measurement approach – linking communications to business outcomes, embracing a user-centric framework, and leveraging AI for faster, smarter insights. By cutting through the noise, we’re not just tracking conversations, we are shaping decisions, driving impact and redefining the role of communications in the enterprise.

1. Communications must evolve from passive reporting to delivering strategic insights that inform decision making.
2. A well structured measurement framework should connect communication efforts to business outcomes, not just vanity metrics.
3. Different stakeholders consume information differently – tailoring insights to their needs increases engagement and impact.
4. Leveraging AI and digital assistants can enhance speed to insight, ensuring decision-makers get the right information at the right time.
5. The value of communications extends beyond PR teams – data-driven insights influence leadership, strategy and business growth.