GPT: Great Proof Tech Or Got Problems Tech. What We’ve Learned About AI And What We Still Want

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Millennium Room

It has been 18+ months since everyone started talking about generative AI and how it will change many industries, including PR measurement and evaluation. Many teams have been working with AI for a long time, and many others started exploring how large language models or machine learning can help their business and implementing off-the-shelf or own solutions. But what changed? What did we learn along the way?

1. What are the new tools and offerings that are, or at least claim to be, game-changers?
2. What works amazingly well and what doesn’t make a lot of sense (yet)?
3. How many people are losing their jobs due to the increasing use of AI in the industry?
4. What are the end clients’ reactions, what are they buying, what do they trust?
5. How can AI help comms and PR practitioners go down the DIY (do-it-yourself) route in PR measurement?
6. What this means for PR measurement providers?