AI and reputation: What you need to know about earned and owned media, and its impact on what Large Language Models (LLMs) are saying about your brand12th мај 2025/in 2025/by Julie WilkinsonKeynote: Location, FESTAAL – Vienna Marriot Hotel What content shapes what Large Language Models (LLMs) like ChatGPT says about the world’s largest brands? Hard Numbers has done the hard yards and analysed where ChatGPT sources the content it disseminates about the world’s 100 largest brands. If you want to know how earned, owned and shared media play a role in influencing the content AI models are sharing about your brand, business, organisation or client, this is the presentation for you. Darryl Sparey, Co-founder of Hard Numbers will present the findings from the latest in their Coverage to Capital research series, this time about AI and Reputation. Key Takeaways will include: How much of what ChatGPT and Large Language models says about the world’s largest companies is sourced from earned media What role do company websites, blogs and owned media play in shaping the views expressed by ChatGPT What impact does PR and communications work have on the content within large language models, and what are the channels that have most impact https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-05-12 11:31:092025-05-12 11:40:58AI and reputation: What you need to know about earned and owned media, and its impact on what Large Language Models (LLMs) are saying about your brand