Lisa Tam

Lisa is an Australia-based researcher-educator in strategic communication. She is currently a Senior Lecturer in Advertising and Public Relations at the QUT Business School. After she received her Ph.D. in communication from Purdue University in the US in 2015, she has embarked on a rewarding career journey in academia. Lisa has worked with academic and industry colleagues (a) to conduct research that makes an impact on the industry and on society and (b) to develop the most up-to-date teaching materials for the future leaders of the communication industry. Lisa is a mixed methods researcher. She conducts research from both organizations’ and stakeholders’ perspectives.  She has published 42 journal articles, 8 book chapters, 5 industry blog posts, and 3 industry reports. Lisa has worked on 6 externally funded projects and have delivered 9 presentations to industry stakeholders. She has also led research teams and have published with more than 40 colleagues in Australia and internationally, including students and industry practitioners. Her research has received 4 Top Paper awards and has been cited in policy advisory documents.

Lisa is an industry-focused educator. She develops authentic assessments that require students to undergo the same thinking and working processes as industry practitioners. Lisa has taught numerous university-level units in Hong Kong, the US, and Australia. At QUT, she has taught a first-year introductory unit in public relations and a third-year work integrated learning unit in digital marketing, Lisa is a Fellow of Higher Education Academy (FHEA) and an Associate Fellow (AFHEA) (Indigenous Knowledges). Lisa is currently serving on two committees within QUT. Externally, she is an Associator Editor for the Journal of Public Diplomacy and on the Editorial Board for the Journal of Marketing Communications and she previously served as Secretary of the International Communication Association (ICA) Public Relations Division.