Keynote, Location: COBURG 1-2 – Vienna Marriot Hotel

As digital disinformation grows more sophisticated, crisis communicators must not only react swiftly but also ensure that their responses are grounded in truth and trust. This session explores the ABCs of disinformation—Actors, Behaviors, and Content—providing actionable strategies to detect, monitor, and mitigate emerging threats before they escalate. Through real-world case studies and cutting-edge social intelligence, attendees will learn how to protect their brand narratives and restore public confidence in times of crisis.

Key Takeaways will include:

-Understanding the ABCs of Disinformation: Learn how Actors, Behaviors, and Content shape digital deception and influence public discourse.

-Detect & Neutralize Emerging Threats: Discover how AI-driven social intelligence tools can identify and preempt disinformation campaigns before they go viral.

-Authenticity as a Crisis Management Strategy: Explore methods for distinguishing genuine narratives from manipulated ones and building resilience against misinformation.

-Proactive Reputation Defense: Gain insights into real-time monitoring and mitigation strategies that help protect brands and executives from digital threats.

-Future-Proofing Communication Strategies: Learn best practices to adapt PR and crisis response playbooks for the evolving landscape of AI-generated content and synthetic media.