Keynote, Location: FESTAAL – Vienna Marriot Hotel

Great reputation campaigns don’t just tell a story—they’re built on data. This keynote/panel will explore how communicators can harness surveys, media monitoring, and theories of change to design and refine reputation-building efforts.

Key Takeaways:

Through real-world examples, delegates will discover how data-driven insights shape messaging, identify risks, and measure shifts in public perception.

Attendees will leave with actionable strategies to turn research into impact, ensuring their campaigns resonate and drive meaningful reputation outcomes.