Richard Bagnall

Co-Founder CommsClarity Consulting Ltd; Board Director AMEC

Richard Bagnall is a global leader in PR and communications planning measurement and research, with over 30 years’ experience in the sector. He has led several of the world’s outstanding media intelligence and communications evaluation businesses, including Metrica, Gorkana, PRIME Research, and CARMA and advised many of the world’s leading international brands on their evaluation. Richard now leverages this extensive experience at CommsClarity Consulting which he co-founded with fellow comms measurement and evaluation expert, Paul Hender. CommsClarity advises leaders of PR agencies, in-house comms/PR teams, and media intelligence companies across a variety of different use cases including implementing best practice research, evaluation, and insights, improving organisational efficiency, and scaling businesses effectively. Services are offered on a consultancy basis and to in-house comms teams as training packages.

For over ten years, Richard has advised the UK Cabinet Office’s Strategy & Evaluation Council on Governmental Department and Arms Length Body best practice for communications evaluation. During this time he co-authored the UK Government’s Digital Communications Capabilities Review. He has played significant roles in global media intelligence professional association AMEC since its inception in 1996, chairing the organization for six years across three terms of office. Richard has been instrumental in several of AMEC’s best practice resources, including leading the development of the Integrated Evaluation Framework, a communications evaluation process recognized globally as best practice and used by thousands of organizations worldwide, AMEC’s Barcelona Principles, PR Planning Guide and AMEC’s Measurement Maturity Mapper.

Richard’s career long commitment to improving the meaningful measurement and evaluation of communications has seen him recognised multiple times for lifetime achievement, including the Chartered Institute of Public Relations (CIPR) President’s Medal for outstanding contribution to the public relations industry, Provoke Media’s SABRE Award for Outstanding Individual Achievement, AMEC’s Don Bartholomew Award for services to our industry, and induction into the USA’s PR News’ Measurement Hall of Fame. Richard is a Fellow of AMEC and the PRCA as well as an Honorary Fellow of the CIPR.

Richard Bagnall

Job Title: Co-Founder CommsClarity Consulting Ltd; Board Director AMEC

Richard Bagnall is a global leader in PR and communications planning measurement and research, with over 30 years’ experience in the sector. He has led several of the world’s outstanding media intelligence and communications evaluation businesses, including Metrica, Gorkana, PRIME Research, and CARMA and advised many of the world’s leading international brands on their evaluation. Richard now leverages this extensive experience at CommsClarity Consulting which he co-founded with fellow comms measurement and evaluation expert, Paul Hender. CommsClarity advises leaders of PR agencies, in-house comms/PR teams, and media intelligence companies across a variety of different use cases including implementing best practice research, evaluation, and insights, improving organisational efficiency, and scaling businesses effectively. Services are offered on a consultancy basis and to in-house comms teams as training packages.

For over ten years, Richard has advised the UK Cabinet Office’s Strategy & Evaluation Council on Governmental Department and Arms Length Body best practice for communications evaluation. During this time he co-authored the UK Government’s Digital Communications Capabilities Review. He has played significant roles in global media intelligence professional association AMEC since its inception in 1996, chairing the organization for six years across three terms of office. Richard has been instrumental in several of AMEC’s best practice resources, including leading the development of the Integrated Evaluation Framework, a communications evaluation process recognized globally as best practice and used by thousands of organizations worldwide, AMEC’s Barcelona Principles, PR Planning Guide and AMEC’s Measurement Maturity Mapper.

Richard’s career long commitment to improving the meaningful measurement and evaluation of communications has seen him recognised multiple times for lifetime achievement, including the Chartered Institute of Public Relations (CIPR) President’s Medal for outstanding contribution to the public relations industry, Provoke Media’s SABRE Award for Outstanding Individual Achievement, AMEC’s Don Bartholomew Award for services to our industry, and induction into the USA’s PR News’ Measurement Hall of Fame. Richard is a Fellow of AMEC and the PRCA as well as an Honorary Fellow of the CIPR.

Richard Bagnall has spoken as the following Amec Summits