Iskren Lilov

Head of Marketing & Communications - Ruepoint

Session: PR Of Tomorrow: From A  Linear To A Cyclical Approach


Iskren Lilov is the Head of Marketing and Communications of Ruepoint – a global media intelligence company part of the Muck Rack family. He is responsible for overseeing the brand marketing activities, external communication, events and strategic partnerships of the company. Iskren is the author of the Circular Marketing Model™ that offers a paradigm shift for marketers in the age of AI, replacing the classic understanding of the funnel with a sustainable circular model. As one of the leading young voices in the industry, Iskren is also an author, consultant, and university-level lecturer in B2B marketing, branding, and strategic communications. He is leading the AMEC Comms Taskforce and maintains an active role in collaborative initiatives throughout the media intelligence and communication industries. Prior to his current role, Iskren has experience in marketing, PR, and event management in the NGO and cybersecurity sectors.

Iskren Lilov

Job Title: Head of Marketing & Communications - Ruepoint

Session: PR Of Tomorrow: From A  Linear To A Cyclical Approach


Iskren Lilov is the Head of Marketing and Communications of Ruepoint – a global media intelligence company part of the Muck Rack family. He is responsible for overseeing the brand marketing activities, external communication, events and strategic partnerships of the company. Iskren is the author of the Circular Marketing Model™ that offers a paradigm shift for marketers in the age of AI, replacing the classic understanding of the funnel with a sustainable circular model. As one of the leading young voices in the industry, Iskren is also an author, consultant, and university-level lecturer in B2B marketing, branding, and strategic communications. He is leading the AMEC Comms Taskforce and maintains an active role in collaborative initiatives throughout the media intelligence and communication industries. Prior to his current role, Iskren has experience in marketing, PR, and event management in the NGO and cybersecurity sectors.

Iskren Lilov has spoken as the following Amec Summits