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International association for the measurement and evaluation of communication
We understand the pressures you face. Busier than ever. The media is fragmenting, audiences dispersing, misinformation and polarisation real issues. A.I. pours fuel on the fire. Being told to do more with less while under pressure to demonstrate the value of your work, justify budgets, and prove the impact of PR. But the traditional metrics on which you have relied now fall short, leaving you frustrated and your stakeholders unconvinced. Sound familiar? That’s where we come in. Founded by industry experts Richard Bagnall and Paul Hender, CommsClarity Consulting offers impartial, expert services to help you transform your media intelligence and comms evaluation. With decades of experience shaping global best practice, we provide tailored services that show the real impact and value of comms. Our Services Include: Media Intelligence that makes sense: We know which vendors are best placed to help you with your needs. And which are not. Which content matters, and which does not. CommsClarity Consulting will ensure your budgets work harder. Strategic Evaluation: Helping you move beyond basic ‘counts and amounts’ to measure what truly matters – outcomes that align with your organisational goals. We will co-create tailored integrated evaluation methodologies and frameworks that resonate at your organisation. Vendor Selection, onboarding and Management: With our deep understanding of the global media intelligence and evaluation landscape, we guide you in selecting the right partners and tools, ensuring you get the best value and results. Training and Support: We’re not just consultants, we’re partners. We work alongside your team, providing the training and senior support needed to embrace evaluation confidently and effectively. Whether you’re an in-house communications team or a PR agency, we’re here to help you take control of your evaluation and insights, turning what was once a daunting task into a strategic advantage.
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