Panel: Location, Festaal A – Vienna Marriot Hotel

Perspectives from Claire Pimm at UK Government and Matt Oakley from Hotwire on how ‘broadcast’ is being reset and redefined.

Key Take Aways will include:

Hear how the spoken word and visual storytelling can cut through to audiences who are increasingly shunning other forms of news consumption. «»How TV and radio channels are taking a ‘new media’ approach to optimising their own content

How agencies can support organisations to identify the most appropriate audio visual opportunities

Measuring the impact of broadcast campaigns – from amplification to engagement