Matt Oakley is a highly experienced data professional with more than 12 years of expertise in uncovering value and key insights from data and measurement. In Matt’s current role as SVP, Analytics and AI, he leads the data, analytics, and AI function for Hotwire across the global consultancy. Matt also plays a key role in the management and responsibility for all data services, including data visualization & BI, defining Hotwire’s long-term data strategy and vision, and more. Matt currently sits on the global board of AMEC and is co-chair of its Agency special interests group. Formerly, he worked for McDonald Butler prior to its acquisition by Hotwire for just over ten years.