Larry DeGaris

Executive Director - Medill Spiegel Research Center

Session: Paths to Purchase: How communications drive sales and revenue

Larry DeGaris is the Executive Director of the Medill Spiegel Research Institute, where he directs applied research projects in marketing communications to improve marketing communications practice. The winner of AMEC’s inaugural SAREC scholarship, Larry is an expert in measuring the effectiveness of sponsorship-linked marketing communications.

Larry DeGaris

Job Title: Executive Director - Medill Spiegel Research Center

Session: Paths to Purchase: How communications drive sales and revenue

Larry DeGaris is the Executive Director of the Medill Spiegel Research Institute, where he directs applied research projects in marketing communications to improve marketing communications practice. The winner of AMEC’s inaugural SAREC scholarship, Larry is an expert in measuring the effectiveness of sponsorship-linked marketing communications.

Larry DeGaris has spoken as the following Amec Summits