In this workshop – organised by AMEC’s Global Young Leaders Group – we will look at how to face up to and deal with the new global challenges of fake news and “alternative facts” in traditional and social media.

• How has the prevalence of fake news and “click bait” impacted the measurement industry?
• Will facts prevail or alternative facts persist?
• What do institutions, both public and private, need to be aware of?
• How do research and evaluation professionals address public scepticism?
• How are journalists, publishers and researchers as well as authorities dealing with the fake news challenge?

Panel:
Ngaire Crawford, Insights Manager, New Zealand, Isentia
Ben Levine, Vice President, Ketchum Global Research & Analytics and Co-Chair of AMEC Global Young Leaders Group
Michael O’Connell, Managing Director, AAP Medianet
Moderator:
Mazen Nahawi, CEO, CARMA