AMEC’s integrated evaluation framework provides a consistent and credible approach that works for organisations of all sizes but which can be tailored to very specific user cases and objectives. Anyone can use it, it is free and non-proprietary, allowing any organisation, be it university, in-house department, PR agency, or measurement company to benefit from its approach.
The integrated evaluation framework replaces both AMEC’s previous Valid Metrics and Social Media Measurement Frameworks. The industry now has one integrated approach to the measurement challenges of today.
This new framework shows how to ‘operationalise’ the Barcelona Principles and demonstrates how to turn Principles into action, and to finally prove the value of our work.
In addition to the framework itself, this site has a number of articles and additional resources to bring measurement to life. This includes an evaluation ‘taxonomy’ which lists and explains for each step of the process the key steps required, the metrics and milestones and the methods that should be considered.
My thanks to Professor Jim Macnamara of the University of Sydney for creating this valuable resource and sharing it with the AMEC community.
The new framework is a result of a lot of hard work by a lot of people and my sincere thanks are due to them all.