“I think this new interactive tool is fantastic and a hugely valuable tool to the industry. It takes the theory of the Barcelona Principles into a reality of setting goals, establishing KPIs and implementing measurement programs. It is something I can see using all the time with many of our clients and account teams.”
David B. Rockland, Ph.D.
Ketchum Global Research & Analytics
Immediate Past Chairman, AMEC
“Having an overarching evaluation framework is very beneficial in identifying the stages of communication; the need to evaluate at each stage, particularly the need to evaluate outcomes and impact; and helps identify the metrics and methods that can be used. New South Wales Government agencies have responded positively to the evaluation framework we have introduced.”
„Not only does the AMEC Framework make it incredibly easy for you to plan a communications program, it insists you have real, measurable goals. This must become an industry standard across all continents and languages.“
CEO Arment Dietrich
Author Spin Sucks
„Evaluating communications effectiveness has never been more important. Across the UK Government, the AMEC Principles have helped us to make sure we are measuring what matters. The principles need to be applied in practice so I welcome this new AMEC Interactive Framework which brings these principles to life in a user friendly way.
„It’s great to see the industry moving to reflect the integrated nature of modern communications and providing a framework for all levels – not just experts – to apply strong evaluation principles.
„This model aligns heavily with the Government Communication Service model I launched earlier this year and I would encourage everyone to use it to focus communications around outcomes to make communication demonstrably effective.”
Executive Director of Government Communications
“The tool is elegantly simple. It’s the missing link between the Barcelona Principles, AMEC’s integrated framework, and practical application in public relations practice across all forms of media. Practitioners no longer have any excuses for not measuring their work. Great job AMEC. Thank you on behalf of the public relations profession.“
Partner and Chief Engagement Officer
“AMEC’s new Integrated Evaluation Framework isn’t just pleasing to the eyes – which I firmly believe all useful things SHOULD be – it makes SMART measurement and evaluation intuitive, which is the first step to adoption. Our industry has been desperate for a solution like this for decades. And with one click of the mouse, AMEC may have sounded the death knell of vapid metrics – turning them into valid metrics – once and for all.”
Shonali Burke Consulting