“Evaluating communications effectiveness has never been more important. Across the UK Government, the AMEC Principles have helped us to make sure we are measuring what matters. The principles need to be applied in practice so I welcome this new AMEC Interactive Framework which brings these principles to life in a user friendly way.
“It’s great to see the industry moving to reflect the integrated nature of modern communications and providing a framework for all levels – not just experts – to apply strong evaluation principles.
“This model aligns heavily with the Government Communication Service model I launched earlier this year and I would encourage everyone to use it to focus communications around outcomes to make communication demonstrably effective.”