“The wide-ranging adoption of AMEC’s Integrated Evaluation Framework as acknowledged best practice is something that fills me with tremendous joy and pride. We set out to create a process that any organisation with any set of objectives, in any market and with any size of budget could use to make sense of an ever more complex communication environment. The framework helps you to plan against objectives, define success, set targets, and then measure appropriately allowing communication professionals to truly demonstrate the value of their PR.”

Richard Bagnall, Co-managing partner of CARMA

“I’ve long subscribed to the powerful and paradoxical statement by US President Dwight D. Eisenhower that ‘plans are nothing…planning is everything’ so it’s been a professional pleasure to be part of the AMEC team advancing the cause of planning among communicators around the world. The new tools and fresh insights shared here will excite and motivate even the most seasoned PR professional and are well worth taking time to read while enjoying your first latte for the day or revisiting before the start of your next big campaign or programme.”

Deb Camden, Founder of The Communication Dividend

“The AMEC Integrated Evaluation Framework is an incredibly valuable tool. We reference it for internal trainings, industry boot camps, and when consulting clients. No matter where you are on your measurement/ evaluation journey, the Framework is invaluable in supporting growth and innovation.”

Nicole Moreo, SVP Analytics, Ketchum

“AMEC’s Integrated Evaluation Framework is a crucial tool for our industry. It’s a simple, step by step way to make sure campaigns go beyond simply counting to counting what matters; that we do more than measure outputs but actually evaluate the impact of our work.”

Allison Spray, Managing Director, H&K Strategies

“The IEF forces you to stop and think: Why are we running this campaign? What are we trying to achieve? And how do we know if we’ve been successful? It’s the difference between counting coverage clips to creating genuinely game changing work.”

Alex Judd, Head of Impact & Planning, Clarity PR

“AMEC’s Integrated Evaluation Framework is the backbone of the World Bank’s approach to measuring communication’s impact. The framework enabled us establish robust connections between the broader mission of the World Bank and the outputs and outcomes of communications efforts that work to achieve those goals.”

Jose De Buerba, Head of Business Intelligence, The World Bank

 “Whether CARMA International is advising our complex global clients or working with local market organisations at any of our offices around the world, we always base our measurement approach on AMEC’s best practice, from the Barcelona Principles, to the AMEC Integrated Evaluation Framework and the Measurement Maturity Mapper. The Framework helps our clients make sense of their communication measurement challenges and helps CARMA provide relevant and meaningful solutions.”

Mazen Nahawi, Group CEO and co-managing partner, CARMA International

 “This clear and structured tool allows users to visualise and better understand how to push measurement beyond outputs. I see it being of great value to our clients and we use it to streamline our briefing process –  when we discuss overall campaign evaluation, as well as when we are tasked with providing media insights reports for the input planning stages.”

Louise Macleod, Senior Consultant, Commetric

“AMEC’s integrated evaluation framework adds rigour to the communications planning and execution workflow.  Its increasing adoption among major corporations and PR agencies alike is evident from the growing use of terminology such as ‘outcomes’ and ‘impact’ in my conversations with clients. For  independent consultants working in the measurement and evaluation sector, the framework provides robust peer reviewed structure to our practice, and helps to elevate the value of the work we do with organisations of all sizes.”

Stephanie Bridgeman, MD, Experienced Media Analysts

“The IEF is a game-changer. It gives all comms teams – regardless of their size or budget – the tools to produce measurement that meets global best practice.”

Marianne Morgan, Director of Research and Analytics, Citypress

“We’ve embedded the Integrated Evaluation Framework into the heart of our global client engagement model as it provides such a great starting point to have intelligent conversations with clients and prospects about measurement.  It’s fair to say that it helps all our consultants frame the discussion and then set the right expectations from the very outset of every assignment.”

Andy West, Group Chief Development Officer, Hotwire

“Since its launch, the IEF has become integral to our relationship with measurement as a whole. Through it we can help clients truly see their strategy pan out and how measurement will help during and after every action they plan. It gives measurement a form and almost makes it come to life.”

Carlos Diaz, General Manager, Global News Group

 “The AMEC Integrated Evaluation Framework is a ground-breaking tool to demonstrate best measurement and evaluation practices in an easy and understandable way. It opens up new and interesting conversations and is invaluable at strengthening relationships, truly making measurement partners play a much more strategic role in their clients’ lives.”

Francois Van Dyk, Head of Operations, Ornico

 “The Integrated Evaluation is a fantastic resource for all communicators, I have used it frequently when introducing new team members to the best practice of how a media communications evaluation program should be set up.  Furthermore, it is a great resource to work through with clients to ensure that measurement aims are set out before execution and that the activities’ goals ladder up to the business’ objectives.”

Barnaby Barron, Cision

“I am always happy when I see a client use the IEF as a basis for measurement. Especially when that client tells me what an incredibly helpful resource the IEF turned out to be.”

Simon Gebauer, Chief Commercial Officer, Observer Media Intelligence

“The Integrated Evaluation Framework creates a shared understanding of the disciplines and possibilities of measurement for both the industry and our clients. By narrating the journey from actions to impact, the framework identifies the contribution of PR and communications in the success of our clients’ organisations.”

Petra Masinova, Global Director of Reputation Intelligence, Kantar Media

“AMECs’ Integrated Evaluation Framework sets an industry standard for measuring PR. This interactive tool allows PR and measurement professionals to prepare step-by-step a measurement plan, set objectives, implement a communication strategy, measure across PESO channels, and evaluate outcomes. It is an easy-to-use structured process that has been designed to suit organizations of all sizes, and can be adjusted to fit specific cases, clients and objectives.”

Sophia Karakeva, Communications and marketing executive, DataScouting

“The AMEC Integrated Evaluation Framework is the basis for our own Impact Framework, which is now embedded within the Clarity operating system. It provides our teams with the necessary rigor not only to hold ourselves accountable to our clients for the results achieved, but to prompt the question: What next?”

Jon Meakin, President, North America, Clarity PR