“Having an overarching evaluation framework is very beneficial in identifying the stages of communication; the need to evaluate at each stage, particularly the need to evaluate outcomes and impact; and helps identify the metrics and methods that can be used. New South Wales Government agencies have responded positively to the evaluation framework we have introduced.”

”Not only does the AMEC Framework make it incredibly easy for you to plan a communications program, it insists you have real, measurable goals. This must become an industry standard across all continents and languages.“

”Evaluating communications effectiveness has never been more important.  Across the UK Government, the AMEC Principles have helped us to make sure we are measuring what matters.  The principles need to be applied in practice so I welcome this new AMEC Interactive Framework which brings these principles to life in a user friendly way.

”It’s great to see the industry moving to reflect the integrated nature of modern communications and providing a framework for all levels – not just experts – to apply strong evaluation principles.

”This model aligns heavily with the Government Communication Service model I launched earlier this year and I would encourage everyone to use it to focus communications around outcomes to make communication demonstrably effective.”