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International association for the measurement and evaluation of communication
Stella Bayles is the director of measurement and insight tech firms; CoverageBook and AnswerThePublic. Stella also hosts the PR Resolution podcast and authored PRs’ Digital Resolution, an introduction to SEO in PR.
Prior to working in PR software, Stella spent 14 years agency-side, first in traditional PR, then specialising in SEO-PR for major European brands. Her unique approach led to multiple award wins and increased her agency revenue by 85%.
Stella now shares her knowledge with others in the Public Relation industry both in the UK and USA through university lectures, conference talks, webinars and her podcast.
Job Title: Director, AnswerThePublic & CoverageBook
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