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International association for the measurement and evaluation of communication
Alison Williams is the Client Service Director for North America and EMEA at CARMA International. Having spent over a decade in the media measurement industry, Alison has become a trusted consultant to global brands, advising on how they can best use data to inform communication strategies and designing multi-market measurement programs for traditional, digital and social media. Working across a breadth of sectors, she has created and overseen programs for dozens of international brands, including clients in the Digital, Pharmaceutical, Finance, Retail, Food and FMCG sectors. At Carma, she manages a team of experienced consultants, ensuring the delivery of measurement programs which are flexible, actionable, and industry leading.
Job Title: Director of Client Services, UK & USA, CARMA
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