The selection of sketchnotes by Linda Saukko-Rauta at the AMEC 2018 Global Summit in a sponsorship by byBrick Insights

A Changing Landscape

AMEC’s Global Business Ingsights Survey Panel

Three I’s into Intelligence Action!

Alex Aiken, Executive Director, Government Communications, HM UK Government

The Challenge of Measuring Traditional Media: Applying a Data Informed and Insights Driven Strategy

Dr Jennifer Bruce, Global Leader of Communications Measurement, Adobe Systems

Building a Comms Function Amidst Relentless Change Risks, Rewards and the Evolving Role of Measurement

Joe Cohen, Chief Communications Officer, AXIS Capital

Information Confrontation

Carmen Romero, Deputy Assistant Secretary General for Public Diplomacy, NATO

State of the Industry – Through the Measurement Lens!

David Rockland, Ph.D.,Chairman, Ketchum Global Research & Analytics and former Chairman, AMEC.

How the Barcelona Principles Help Make the Lives of Children Better

Paloma Escudero, Global Director of Communications, UNICEF

Aligning Insights for Impact?

Jamin Spitzer, Senior Director, Comms Insights, Microsoft

Impacting Business through the strategic role of metrics

Teresa Mañueco Pfeiffer, Director of Communications, CSR & Institutional Relations, CEPSA

Towards a world of reliable rotation

Sofia Noord, Group Marketing Manager, Market Analysis and Insights, SKF Group

The Perfect Mix: Applying the Integrated Evaluation Framework for Campari Group

Chiara Latella, Global Brand PR Manager, Italian Icons & Gin, Campari Group
Allison Spray, Director of Data and Insights, Hill+Knowlton Strategies

ROO – one small step for measurement, one giant leap for PR!

Sujit Patil, Vice President and Head of Corporate Brand and Communications, Godrej Industries

Weighing in on measurement

Jenny Caven, Head of External Affairs, Slimming World

Workshop A

Where We Are and Where We’re Going:
Preparing for the Next Wave In Communications and Analytics Innovation from AI to…?

Workshop C

POEM – inside and out

Workshop F

Summit Launch! AMEC M3 Measurement Maturity Mapper

Workshop G

Impacting Businesses Through Advanced Data Analytics

Workshop J

How the Digital Revolution is changing PR?
The Summit theme of Innovation, Integration and investment in one workshop!

Workshop L

Growing your business – The importance of success-based marketing
Paid, Owned and Earned: Finding and Applying Insights from Integration