The selection of sketchnotes by Linda Saukko-Rauta at the AMEC 2018 Global Summit in a sponsorship by byBrick Insights
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A Changing Landscape
AMEC’s Global Business Ingsights Survey Panel
Three I’s into Intelligence Action!
Alex Aiken, Executive Director, Government Communications, HM UK Government
The Challenge of Measuring Traditional Media: Applying a Data Informed and Insights Driven Strategy
Dr Jennifer Bruce, Global Leader of Communications Measurement, Adobe Systems
Building a Comms Function Amidst Relentless Change Risks, Rewards and the Evolving Role of Measurement
Joe Cohen, Chief Communications Officer, AXIS Capital
Carmen Romero, Deputy Assistant Secretary General for Public Diplomacy, NATO
State of the Industry – Through the Measurement Lens!
David Rockland, Ph.D.,Chairman, Ketchum Global Research & Analytics and former Chairman, AMEC.
How the Barcelona Principles Help Make the Lives of Children Better
Paloma Escudero, Global Director of Communications, UNICEF
Aligning Insights for Impact?
Jamin Spitzer, Senior Director, Comms Insights, Microsoft
Impacting Business through the strategic role of metrics
Teresa Mañueco Pfeiffer, Director of Communications, CSR & Institutional Relations, CEPSA
Towards a world of reliable rotation
Sofia Noord, Group Marketing Manager, Market Analysis and Insights, SKF Group
The Perfect Mix: Applying the Integrated Evaluation Framework for Campari Group
Chiara Latella, Global Brand PR Manager, Italian Icons & Gin, Campari Group
Allison Spray, Director of Data and Insights, Hill+Knowlton Strategies
ROO – one small step for measurement, one giant leap for PR!
Sujit Patil, Vice President and Head of Corporate Brand and Communications, Godrej Industries
Weighing in on measurement
Jenny Caven, Head of External Affairs, Slimming World
Where We Are and Where We’re Going:
Preparing for the Next Wave In Communications and Analytics Innovation from AI to…?
POEM – inside and out
Summit Launch! AMEC M3 Measurement Maturity Mapper
Impacting Businesses Through Advanced Data Analytics
How the Digital Revolution is changing PR?
The Summit theme of Innovation, Integration and investment in one workshop!
Growing your business – The importance of success-based marketing
Paid, Owned and Earned: Finding and Applying Insights from Integration