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International association for the measurement and evaluation of communication
Mark Weiner is the CEO of PRIME Research, LP. One of the world’s largest public relations and corporate communications research and consulting providers, PRIME employs more than 600 analysts and consultants who combine talent with technology in serving clients around the world. Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” published by John Wiley & Sons and has contributed chapters to three other texts.
Weiner is a visiting professor for The Executive Education Programs, S.I. Newhouse School of Public Communications at Syracuse University and has lectured at many of the nation’s leading university public relations programs. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics, The Strategist, and Commpro.biz/PR-ROI. He sits on the editorial advisory boards of The Strategist and PR News, and has written more than 100 published articles and papers. He is a frequent speaker on the topics of public relations return-on-investment, corporate reputation and integrated marketing communication at international, national and local conferences such as AMEC, The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Under his guidance, PRIME has earned many “Best PR Research” awards including The Diamond Sabre (Holmes); The Platinum Award (PR News); The Ogilvy Award (Advertising Research Foundation) and The Jack Felton Golden Ruler Award (Institute for Public Relations).
Prior to PRIME, Mark Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts. Before Ketchum, Weiner was the CEO of Delahaye, a global provider of corporate communications and public relations research and consulting. Weiner founded Medialink Public Relations Research in 1994, which then became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. He started his career with The New York Times.
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