Carlos Alfredo Diaz

  • Job Title: General Manager, Global News AMEC
  • Country: United States
  • City: Buenos Aires

Areas of Expertise

  • Analytics and ROI
  • Corporate Reputation and Brand Equity
  • How to measure corporate reputation and brand equity
  • How to turn data into insights
  • Measurement in Government communications
  • The Future of PR (data/insights/digital…)
  • The relationship between the agency and the measurement provider
  • The Rise and Rise of Reputation Management
  • The use of measurement to drive NGO performance toward social good
  • Using Communications Research to Drive Business Results
  • Using predictive analytics in communications programming

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