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WHO is the global guardian of public health. We are the United Nations agency mandated to direct and coordinate international health. Our goal is to build a better, healthier future for people all over the world. Operating through offices in more than 150 countries, WHO works with governments and other partners to ensure the highest attainable level of health for everyone, everywhere. To do this, we support all our Member States by:
- providing health leadership and engaging in partnerships;
- shaping the research agenda and stimulating the generation, translation and dissemination of valuable knowledge;
- setting norms and standards, promoting and monitoring their implementation;
- articulating ethical and evidence-based policy options;
- catalyzing change and building sustainable institutional country capacities;
- helping countries prepare for, prevent, respond to and recover from emergencies quickly, whether these are caused by disease outbreaks, disasters or conflict;
- and monitoring the health situation and assessing health trends.
In 2017, WHO launched its Strategic Communications Framework . Effective, integrated and coordinated communication is integral to carrying out WHO’s goal. WHO has made a significant investment to meet the growing need for health information, advice and guidance, from diverse decision-makers such as individuals, communities, healthcare professionals, international organizations, policy-makers and WHO staff. The Framework describes WHO’s strategic approach for effectively communicating across a broad range of health issues. Six core principles for effective communications ensure that the WHO information is accessible, actionable, credible and trusted, relevant, timely and understandable.