International association for the measurement and evaluation of communication

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Contact: Fionnuala Tennyson

E-mail: fionnuala.tennyson@wfp.org

Website: www.wfp.org

Address: Via Cesare Guilio Viola 68/70, Rome 00148, Italy

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Latest News

Global Summit 2018 NEWS! - Barcelona the venue

AMEC has announced that its Global Summit on communications measurement will be held in Barcelona, Spain from 12th-14th June, 2018. The AMEC Global Summit is the biggest event of its type in the world with 300 delegates expected in Spain.

Measurement sector predicts strong global growth- More rapid consolidation likely

A forecast of strong growth in the media intelligence sector on an increasingly global scale will also fuel more rapid industry consolidation, according to a new report published today.

Communication and PR Academics Support Call to End Use of AVEs - AMEC Academic Advisory Group Statement

The Definitive Guide: Why AVES are invalid

AMEC has launched a major global education initiative to help eradicate the declining demand for the much-derided AVE metric. AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.

Say No to AVEs - worldwide push to eradicate AVEs

AMEC is inviting the support of public relations and communications organisations to join a global initiative to eradicate fully the use of Advertising Value Equivalency (AVE) and all of its derivatives as metrics in public relations work. How to take part – see Resource Centre.

Non-Profits setting the example? - New AMEC survey

Results of a new survey from AMEC’s Non-Profit Group shows that measurement in Non-Profit communications work is considered “non-negotiable” and more important today than it was five years ago.

AMEC Awards winners!! - See the list

The winners list has been published for the 2017 AMEC International Communications Effectiveness Awards. Big winners this year include Cision, Isentia, Prime Research and CARMA.

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