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International association for the measurement and evaluation of communication
Kantar Media Germany monitors and analyses all standard media formats such as print, web, TV, radio and social media worldwide and 24 hours a day according to the individual search profiles of our national and international clients, who include many global leaders and DAX 30 companies. The use of state-of-the-art search technologies combined with the expertise of our qualified editors guarantee accurate, unerring and real-time monitoring of all media profiles. The Gateway software developed by Kantar Media enables simple management and monitoring of press contents plus prompt generation of press reviews. Since 2009, we also have another meta search technology for a full survey of all social media sources up and running, again a technology developed by Kantar Media itself. Needs-orientated media impact analyses help clients optimizing their communication strategies and controlling their budgets. These can also be designed as integrated media analyses thanks to access to the Group’s worldwide market and opinion research data.
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