PLAN YOUR MEASUREMENT MONTH EVENT EARLY!

LOOKING FOR NEW IDEAS?

Download the ideas sheet here

Measurement Month 2018 Logo

Download the AMEC Measurement Month 2018 logo to use at events

Download the logo here

Embed Measurement Month on your website:

<a href="https://amecorg.com/measurement-month-2018/"><img src="https://amecorg.com/wp-content/uploads/2018/06/AMEC-Measurement-Month-2018.jpg" alt="AMEC Measurement Month 2018" width="300" height="auto" border="0" />
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In just a few years, AMEC Measurement Month has established itself as a global initiative dedicated to championing the value of media measurement in all its forms.

But the success of Measurement Month cannot be taken for granted. Each year, we need to come up with fresh ideas and new initiatives to promote new learnings in measurement and to keep it relevant.

Getting the full benefit of taking part in Measurement Month in November requires early planning! This is how you can help, using our Top Tips.

  • Look at Measurement Month as a great marketing platform for your own company and to help grow the size of the overall market for measurement.
  • Check you know the week during Measurement Month which matches with your geography
  • Start talking to your clients or suppliers now to encourage their buy-in and involvement. Give them dates and invite their participation once you have finalised your event or programme.
  • Talk to your trade and B2B media contacts, bloggers etc and work with them on widening the appeal of Measurement Month in the months leading up to November, 2018.
  • Contribute in any way you can to traditional or online media features scheduled for publication in November.
  • Encourage colleagues and contacts to attend events and support Measurement Month on social media. They are your measurement ambassadors. Use the Measurement Month calendar link in social media posts which contains the list of all events and use #AMECMM on Twitter.
  • Tweet the comments of speakers and attendees during events to build the conversation.
  • Use the new AMEC Integrated Evaluation Framework as the hook for your Measurement Month event?
  • We will be launching the new AMEC M3 Measurement Maturity Mapper tool during Measurement Month – be sure to watch for details and include in your presentation.
  • Engage with the PR trade association in your country.
  • Identify competitors to partner with in staging an event.
  • Don’t underestimate the importance of Measurement Month to AMEC’s ongoing education programme.

Add the Measurement Month statement, logo and link supporting Measurement Month to your email signature

Example:

Name | Title
Organisation
Email: a.another@xyz.com
Website: xyz.com | Twitter: @XyzOrg

Insert the name of your organisation name here:   

-XXXX is supporting AMEC Measurement Month 2018 In November.

Include quotes from Industry leaders on the importance and role of Measurement Month

You can find quotes under the Industry Support tab.

Quotes available from:

Richard Bagnall
Chair, AMEC

Abe Smith
President, EMIA, Cision

Mazen Nahawi
CEO, CARMA

Sarah Hall
President, CIPR

Francis Ingham
Director General, PRCA, Chief Executive, ICCO

AND MORE HERE

Consider live streaming your event for free. Periscope is a great way to do this. Top tip: All you need to do is position your iPhone within a reasonable distance to capture the sound and video.

You can download the Periscope APP via APP store. It is free and you can log in using Twitter. Before running your video, it’s a good idea to tweet that you will be using Periscope at xxx time and on a given day, so people can tune in. Top tip: Remember to use #AMECMM so you reach the widest audience.

New creative ideas for Measurement Month

Click here to download a list of campaign ideas to fire up your imagination for your company’s Measurement Month event!

Vine / Instagram video

Vine is another free app. Owned by Twitter it allows you to create six second videos. Top tip: It will auto-publish the video to Twitter as long as you tick the box at the end. Remember to use the Hashtag #AMECMM

Instagram has a 10 second video feature which works in a similar way.

Generating PR buzz and winning recognition

Write blogs, contact journalists in the sector and share the content more widely after the event

e.g. a starting point for trade media would include these titles:
–   PR Moment UK and PR Moment India
–   PR Week UK
–   PR Week US
–   PRNews US
–   Mumbrella Asia

Feel free to develop themes for your event which are relevant to your business and your audiences

Suggested themes as a starting point:

The new Interactive Integrated Evaluation Framework – an approach to make sure your measurement and evaluation work is effective and linked to business needs

The journey of measurement – how to get started if you’re not measuring communications activity, through to making your existing programme work harder and developing it further.