Feel free to develop themes for your event which are relevant to your business and your audiences
Suggested themes as a starting point:
The importance of doing measurement – all activity should be measured for learning, recognising the success – and underscoring the value of communications work
The new Interactive Integrated Evaluation Framework – an approach to make sure your measurement and evaluation work is effective and linked to business needs
The journey of measurement – how to get started if you’re not measuring communications activity, through to making your existing programme work harder and developing it further.