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Industry support Measurement Month explained Downloads Building Measurement Month

Measurement Month has already won the support of leading professionals. Here is what they say

Alex Aiken Measurement Month
Alex Aiken, Executive Director of UK Government Communications said:“Communications measurement proves the value of our work. Industry surveys consistently show a third of communicators don’t evaluate so they are not providing the best advice to their organisations or clients. Evaluation must be at the heart of professionalising communications globally. It provides an evidence base and acts as insight to inform future campaigns. The light that Measurement Month shines on best practice and the latest thinking helps us all to advance the communications profession”.
Karen Crawford Measurement Month
Karen Crawford, CEO, Mediaverse said:“Measurement Month will enable the entire AMEC community to embrace the opportunity to showcase the business value of communications evaluation. AMEC’s leadership of this initiative on a global scale provides a focus for members to continue our education efforts across the market”.
Jeremy Thompson Measurement Month
Jeremy Thompson Managing Director, Gorkana EMEA – a Cision company and Chairman of AMEC, said “Measurement Week was only created and run for the first time last year. We are therefore delighted to see such strong feedback for the event coming from our annual membership survey.”
Sophia Karakeva Measurement Month
Sophia Karakeva CMO, DataScouting, said“Communications measurement goes together with media monitoring, giving PR professionals the right tools to evaluate the work they do. We support the Measurement Month for being an important initiative that stands for best practice, stimulates awareness of the Barcelona Principles and delivers on all the latest thinking on evaluation of communications.”
Alastair McCapra Chief Executive, CIPR
Alastair McCapra, Chief Executive, CIPR said:“The CIPR has always been committed to developing the skills and knowledge of our members. We are delighted to put our support behind AMEC Measurement Month to educate and stimulate PR practitioners about the importance of PR measurement. CIPR will encourage members to support the Measurement Month events and embrace this opportunity to learn”.
Elayne Phillips
Elayne Phillips, Head of Communications Research and Evaluation, Department for Environment, Food and Rural Affairs said:“Sharing best practice, experiences and latest thinking inspires us all. By leading the way in this field globally, AMEC is supporting education for in-house teams, measurement and research businesses, agencies and Government. My team and I look forward to getting involved in local and international events”.
Francis Ingham Measurement Month
Francis Ingham, PRCA Director General and ICCO Chief Executive, who was the first to support this year’s initiative said:“Measurement Month is an important initiative that educates the industry on PR measurement and we are proud to support AMEC for a second year running in this global programme. We see this as a practical opportunity internationally to get people talking, learning and sharing the latest thinking on evaluation of communications.”
Matthew Melhuish CEO Enero Group Limited
Matthew Melhuish, CEO, Enero Group Limited said:“As a group of digital marketing services companies, Enero wholeheartedly endorses the concept of Measurement Month. We applaud AMEC for driving this event forward because education and awareness around the importance of good measurement using data and insight is a pre-requisite for the ongoing success of our business and the wider discipline of marketing.”
Barry Leggetter Measurement Month
Barry Leggetter, CEO of AMEC, said:“The inspiration for turning the event into Measurement Month was the energy and support we received last year from all over the world. With more time to plan, we are hoping to announce a large number of Measurement Month events this year”.
Sarah Gibbons Measurement Month
Sarah Gibbons, Head of Communications Performance and Improvement, Department of Health, UK Government, said:“AMEC measurement month gives us the time and space to think about we push the bar even higher in communications evaluation. It’s great to have this opportunity to connect with professionals across the world, sharing and creating ideas for improving standards in communications strategy development and evaluation.”.