Title: Dictionary of Public Relations Measurement and Research
Author(s): Don W. Stacks
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Title: Public Relations Research For Planning and Evaluation
Author(s): Dr. Walter K. Lindenmann
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Title: Using Public Relations Research to Drive Business Results
Author(s): Katharine Delahaye Paine, Pauline Draper and Angela Jeffrey
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Title: Prioritizing Stakeholders for Public Relations
Author(s): Brad L. Rawlins
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Title: Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities
Author(s): Dr. Walter K. Lindenmann
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Title: Guidelines For Measuring Relationships in Public Relations
Author(s): Linda Childers Hon and James E. Grunig
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Title: How to Measure Social Media Relations – The More Things Change, the More They Remain the Same
Author(s): Katie Delahaye Paine CEO, KDPaine & Partners, LLC
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Title: How to Set Benchmarks in Social Media: Exploratory Research for Social Media, Lessons Learned
Author(s): Katie Delahaye Paine
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Title: Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes
Author(s): Seth Duncan
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Title: What You Need To Know To Measure Investor Relations
Author(s): David Michaelson and John Gilfeather
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Title: Measuring “Company A”: A Case Study and Critique of a News Media Content Analysis Program (July 2009)
Author(s): Sean D. Williams
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Title: Advertising Value Equivalency
Author(s): Bruce Jeffries-Fox President, Jeffries-Fox Associates
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Title: Dispelling the Myth of PR Multipliers and Other Inflationary Audience Measures
Author(s): Mark Weiner and Don Bartholomew
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Title: Exploring the Comparative Communications Effectiveness of Advertising and Media Placement
Author(s): David Michaelson and Don W. Stacks
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Title: Perspectives on the ROI of Media Relations Publicity Efforts
Author(s): Fraser Likely, David Rockland, and Mark Weiner
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Title: Exploring the Link between Share of Media Coverage and Business Outcomes
Author(s): Angela Jeffrey, David Michaelson, and Don W. Stacks
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Title: Isolating the Effects of Media-Based Public Relations on Sales
Author(s): Mark Weiner, CEO, Prime Research North America, Liney Arnorsdottir, Research Associate, Ketchum, Rainer Lang, Director of Research, Ketchum Pleon, Brian G. Smith, Ph.D., Assistant Professor, University of Housto
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The European Communication Monitor 2013 (Part 3): Salaries and Status
This is the third in a series of IPR blog posts summarizing the results of the 2013 European Communication Monitor (ECM). The ECM is an annual longitudinal trans-national survey of European communications professionals, first carried out in 2007. It describes itself as, “the largest survey on strategic communication, corporate communications, communication management, and public relations […]

Dictionary of Public Relations Measurement and Research, Third Edition, Spanish Translation
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Spanish by Jennie Peña of the Universidad Del Norte. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as […]

Why Are We So Confused about Public Relations Research?
Institute for Public Relations President & CEO Frank Ovaitt presented this lecture to public relations research students at the University of Florida. Exploring the role research plays in the communications field, he discusses how standards can benefit the practice. Why Are We So Confused About Research? from Institute for Public Relations

Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation
At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself. The presentation was based on a paper […]

Measuring the Edifice
Abstract Public relations measurement and evaluation practices have been major subjects for practitioners and academician research from the late 1970s onwards. This chapter will commence with a brief survey of the historical evolution of the research into these practices. Then, we will discuss James E. Grunig’s enduring contribution to their theorization, particularly with financial and […]

Dictionary of Public Relations Measurement and Research, Third Edition
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a category. The Editorial Board is international in scope and a […]

Social Media Measurement: A Step-By-Step Approach
Social media measurement can be fairly simple or highly complex depending on one’s organizational goals and objectives. But with hundreds of tools, thousands of metrics and all too many self-identified measurement gurus, public relations professionals are struggling through a maze of options, unsure of which really matter. This paper combines a review of some key […]

Is that all there is? A literature review and potential approach to measuring influence in social media
The Institute of Public Relations awarded this paper a “Top 3 Competition Paper of Practical Significance” at the 16th International PR Research Conference (2013). This research-in-progress seeks to uncover a deeper understanding of how influence works online, and how we might measure influence beyond the outputs and outtakes. In this literature review, several salient themes […]

Advancing Public Relations Measurement
Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima Peru, IPR Measurement Commission chair David Geddes provided an in-depth international framework for public relations measurement today and tomorrow. His topic included a framework for standards setting, predictive analytics, using measurement to build organizational value and illustrative case studies. PDF: […]

International Media Analysis Made Simple
More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? This paper takes a very granular approach to helping the reader define business goals and objectives; determine suitable measures; analyze media content needs; evaluate dashboard systems; determine language and analysis processes; develop measurement scorecards; select provider […]

Proposed Interim Standards for Metrics in Traditional Media Analysis
June 2012 – Organizations engage in traditional media relations for many reasons and their objectives for analyzing the media coverage may be similarly varied. Media coverage can serve as a proxy for public perception and is relatively inexpensive and accessible. Public relations professionals apply media analysis to help demonstrate the value of PR, provide insights […]

Ethical Standards and Guidelines for Public Relations Research and Measurement
This statement of ethical standards and guidelines for public relations res