TAM Media Research
Awfis Space Solutions Pvt Ltd.,
Mathura Das Mills Compound,
Lower Parel (West),
Mumbai – 400013,
Mobile: +91 9820082516
Eikona is India’s neutral and holistic PR Measurement & MIS service provider for the Brand Communications Industry. It is a division of TAM Media Research – a Nielsen-Kantar JV in India. Eikona is the only neutral service that truly comes from the house of globally established research processes.
Eikona pioneered the mission of enabling “PR do PR” for itself with the help of measurement and analytics. Eikona focuses into a specialized PR/Earned Media Measurement and Analytics that help clients Listen, Benchmark & Set Targets and Evaluate their Post Communications campaign with respect to the Brand’s ROO and ROIs. Not only that, Eikona helps Clients showcase the influence of PR & Earned Media on Client’s Brand Reputation.
Eikona operates on the largest base of media platforms across Print (newspapers & magazines), TV News Channels, Digital News and Social Media.
Eikona’s client base is not only in India but also through outsourced relationship internationally. Eikona’s data analytics capability not only spans 10 key Indian languages but also some of the major international ones like French, German, Arabic, etc.