Welcome to the fourth iteration of the Barcelona Principles

Our industry’s global articulation of what best practice in communication measurement and evaluation should incorporate.

Since inception in 2010, the Principles have provided a compass for all PR & comms practitioners, evaluation vendors and consultants, researchers and students to guide the evolving practice of PR and comms on how to measure and evaluate its work in a meaningful, transparent, and outcome­ driven manner.

Download the latest Barcelona Principles 4.0 eBook Now

View the Barcelona Principles 4.0 Infographic Here

Watch the BP4.0 webinar now

BP4.0 All Translations

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Become An Official Supporter

Welcome to the fourth iteration of the Barcelona Principles – our industry’s global articulation of what best practice in communication measurement and evaluation should incorporate.

Since inception in 2010, the Principles have provided a compass for all PR & comms practitioners, evaluation vendors and consultants, researchers and students to guide the evolving practice of PR and comms on how to measure and evaluate its work in a meaningful, transparent, and outcome­ driven manner.

Sign up and support the Barcelona Principles 4.0 below.

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