The revolution in AI, automation and analytics will transform marketing and PR

If you ask CEOs or CFOs about their biggest frustrations, you’ll get a lot of different answers. But there is one that’s likely to be on most of their lists: the struggle to determine just how much money to invest in marketing and PR, and what the return on that investment really is.
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APAC experts “fireside chat”

2017 has been a ground-breaking year for AMEC in the Asia Pacific region with the AMEC International Summit coming to Asia for the very first time. In order to celebrate AMEC Measurement Month, the AMEC APAC Chapter gathered some of the region’s leading experts for a fireside chat about the latest trends and challenges for the measurement and communications industry.

Strong backing for Integrated Evaluation Framework

AMEC members from around the world give their strong support to the AMEC Integrated Evaluation Framework.
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What Brexit and the US election tell us about communication and evaluation

Two years of research as part of The Organisational Listening Project and years of evaluation experience reveal key insights communication professionals need to note.
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Strong industry growth ahead - More rapid consolidation likely

A forecast of strong growth in the media intelligence sector on an increasingly global scale will also fuel more rapid industry consolidation, according to a new study published by AMEC.

What does President Trump’s communications style mean?

Donald J. Trump, the 45th President of the United States, has used Twitter to communicate, and has received a mixed basket of positive and negative feedback while doing so. He understands that, to reach people today, he cannot ignore the digital world, filtered or not.
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The only certainty in Election polling is a confluence of uncertainty.

As media attention swirls about the US Presidential Race, Cynthia L. Miller, Managing Director, Braun Research, Inc., looks at the importance on Polls and the impact of negative ‘breaking news’.