Welcome to AMEC's 'The Big Ask' Social Media Measurement Conference 2011

AMEC - the International Association for Measurement and Evaluation of Communication launched its consultation exercise with its European members, and in-house and agency PR professionals on November 17th 2011.

Introduction from the moderator

Tim Marklein, Practice Leader, Technology and Analytics, WCG and Chair of three-party Coalition on social media measurement standards introduces the session.

Microsoft - our experience and ‘Big Ask’

Pete Devery, Corporate PR Lead, Microsoft EMEA talks about the Microsoft approach to PR measurement globally, its current challenges in measuring social media and proving its worth to stakeholders.

PwC - our experience and ‘Big Ask’

Nick Masters, Head of Online, PwC summarises its current challenges in realising the full potential of social media through meaningful measurement and analytics.

Questions for speakers

Tim Marklein moderates questions from the audience and the panel.

The PR industry view and ‘Big Ask’ - Stephen Waddington

'Existing systems have failed – this is the start of our wake up call' Stephen Waddington, Managing Director, Speed Communications, representing the PRCA on social media measurement standards.

The PR industry view and ‘Big Ask’ - Philip Sheldrake

Philip Sheldrake, Chair, CIPR’s Measurement and Evaluation Group and Founding Partner, Meanwhile puts a case forward for 'The Influence Scorecard'.

The view from AMEC members - Richard Bagnall

Richard Bagnall, Director of Insights & Analytics, Gorkana Group and Chairman AMEC Social Media Measurement Group. Also Joerg Kramer, MD and Founder of Kantar Media Intelligence Germany.

Panel Q&A session & closing comments

Tim Marklein moderates questions from the audience.

What happens next and how everyone in the room can help?

Tim Marklein and Barry Leggetter’s closing comments. Please email barryleggetter@amecorg.com by 27th January 2012 with your 'Big Ask' of Social Media Measurement standards.