,

When Harry met Sally

Measurement and evaluation in the new reality of integrated marketing. How do we shape the AMEC view on measurement beyond the PR silo with campaigns crossing integrated touchpoints? A panel discussion that opens a door to our future organisation.
,

The Summit Measurement Colloquium

What can we do together to get more PR professionals to make measurement and analytics a “must-have? An international panel.
,

Assess public diplomacy and adapt through measurement

Ambassador Kolinda Grabar-Kitarovic, Assistant Secretary General for Public Diplomacy, NATO.
,

Special Summit Address

A New Paradigm and Model for Measurement and Evaluation. ‘Exclusive unveiling of a new approach to up the game’ Professor Jim Macnamara, PhD, Professor of Public Communication, University of Technology, Sydney
,

How Lenovo set up a Global Analytics hub and Social Media Listening Command centers to get closer to the customer.

Rod Strother, Director, Lenovo Center of Social and Digital Excellence, Singapore.
,

The Science of Engagement

Dr. Olivier Oullier, Full Professor of Behavioral Sciences, Aix-Marseilles University, France. Julian Lambertin, Head of Strategy & Analytics, Weber Shandwick.
,

Return on Engagement: Who knew computer science would solve the age old problem of measuring impact and engagement?

Chris Foster, Vice President, Booz Allen Hamilton.
,

Measuring Relevance

Matt Neale, President, International, GolinHarris.
,

Special Summit Plenary Session: Can the Barcelona Principles Help Save Lives?

The Barcelona Principles was a break-through in PR measurement. However as well as providing the first ever measurement framework, three speakers representing leading Not-for-profit organisations will also show how the Principles can save lives!
,

Close of Summit

Jeremy Thompson, Chief Executive, Gorkana Group and Chair Elect, AMEC. Barry Leggetter, CEO and Summit Director.
,

Workshop H

The stormy marriage of PR consultancies and measurement providers – a couple’s therapy
,

Workshop G

Metrics that matter: Making sense of social media measurement
,

Workshop F

Education – AMEC College
,

“Brand Building in a Disruptive environment” Leveraging Market Insight from Local Market Measurement

Richard Wergan, Executive Vice President, Global Head of Brand, Communications & Digital, Philips
,

Putting evaluation at the heart of public service communications

Alex Aiken, Executive Director of Government Communications, HM Government UK.
,

Workshop E

Content & Copyright – Industry update
,

Workshop D

Upping the Game: How to put a measurement system into a PR consultancy.
,

Workshop C

Upping the Game: What the client wants – and how to deliver it.