Welcome to AMEC’s ‘The Big Ask’ Social Media Measurement Conference 2011

AMEC – the International Association for Measurement and Evaluation of Communication launched its consultation exercise with its European members, and in-house and agency PR professionals on November 17th 2011.

Their aim is to develop global social media measurement standards by June 2012 and want as much input from the PR and marketing community to help shape them.

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Introduction from the moderator

What do we mean by ‘The Big Ask’ for Social Media Measurement Standards?

Tim Marklein, Practice Leader, Technology and Analytics, WCG and Chair of three-party Coalition on social media measurement standards introduces the session.

2: Introduction from the moderator ('The Big Ask' Social Media Measurement Conference 2011) from Gorkana Group on Vimeo.

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Microsoft – our experience and ‘Big Ask’

Pete Devery, Corporate PR Lead, Microsoft EMEA talks about the Microsoft approach to PR measurement globally, its current challenges in measuring social media and proving its worth to stakeholders.

3: Microsoft – our experience and ‘Big Ask’('The Big Ask' Social Media Measurement Conference 2011) from Gorkana Group on Vimeo.

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PwC – our experience and ‘Big Ask’

Nick Masters, Head of Online, PwC summarises its current challenges in realising the full potential of social media through meaningful measurement and analytics.

4: PwC – our experience and ‘Big Ask’ from Gorkana Group on Vimeo.

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The PR industry view and ‘Big Ask’ – the US practitioner & experience

Rosanna M. Fiske, Chair and CEO, Public Relations Society of America (PRSA) talks through the US practitioner and client experience of Social Media Measurement.

6: The PR industry view and ‘Big Ask’ – the US practitioner & experience from Gorkana Group on Vimeo.

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The PR industry view and ‘Big Ask’ – Stephen Waddington

‘Existing systems have failed – this is the start of our wake up call’ Stephen Waddington, Managing Director, Speed Communications, representing the PRCA on social media measurement standards.

7: The PR industry view and ‘Big Ask’ – Stephen Waddington from Gorkana Group on Vimeo.

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The PR industry view and ‘Big Ask’ – Philip Sheldrake

Philip Sheldrake, Chair, CIPR’s Measurement and Evaluation Group and Founding Partner, Meanwhile puts a case forward for ‘The Influence Scorecard’.

8: The PR industry view and ‘Big Ask’ – Philip Sheldrake from Gorkana Group on Vimeo.

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The view from AMEC members – Richard Bagnall

Richard Bagnall, Director of Insights & Analytics, Gorkana Group and Chairman AMEC Social Media Measurement Group.

Joerg Kramer, MD and Founder of Kantar Media Intelligence Germany.

9: The view from AMEC members – Richard Bagnall from Gorkana Group on Vimeo.

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What happens next and how everyone in the room can help?

Tim Marklein and Barry Leggetter’s closing comments. Please email barryleggetter@amecorg.com by 27th January 2012 with your ‘Big Ask’ of Social Media Measurement standards.

11: What happens next and how everyone in the room can help? from Gorkana Group on Vimeo.

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