Special Summit Plenary Session: Can the Barcelona Principles Help Save Lives?

The Barcelona Principles was a break-through in PR measurement. However as well as providing the first ever measurement framework, three speakers representing leading Not-for-profit organisations will also show how the Principles can save lives!

The speakers will share their experiences on how the Barcelona Principles are helping their organisations’s communications work be more effective, more relevant and so help save lives.

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Close of Summit

Jeremy Thompson, Chief Executive, Gorkana Group and Chair Elect, AMEC.
Barry Leggetter, CEO and Summit Director.

The torch moves to Scandinavia in 2015
Epsen Viskjer, Country Manager, Retriever Norge AS
Headline Sponsor of AMEC International Summit 2015

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Workshop H

The stormy marriage of PR consultancies and measurement providers – a couple’s therapy

The session examines the pressure points in the relationship between a PR consultancy and media intelligence firm and how challenges can be overcome and a successful working partnership developed.

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Workshop G

Metrics that matter: Making sense of social media measurement

An international panel reviews the latest trends in social media measurement and looks at what will happen in the next 12 months. This session will also feature the launch of AMEC’s brand new social media measurement frameworks guide and revised transparency tables which your agency should be using.

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Workshop F

Education – AMEC College

AMEC now has two courses running through the online AMEC College.

How are we doing?
What does the market want in terms of new courses and initiatives?
Session hosts: Evgeniy Larionov, CEO, Ex Libris and Chair, AMEC Professional Development Committee and Vanessa Lynch, Senior Analyst, Kantar Media and Member of Professional Development Committee.

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Workshop E

Content & Copyright – Industry update

AMEC held a webinar with FIBEP and PDLN in March.

What did we learn in terms of what members really want from international licensing to help them deal with the growth in the number of cross border tenders and Requests for Proposal (RFPs)?

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Workshop D

Upping the Game: How to put a measurement system into a PR consultancy.

AMEC’s CEO says he receives telephone calls and requests for meeting every week from firms especially PR consultancies wanting to take measurement more seriously. In the session PR professionals and measurement specialists will share thinking on how to develop a measurement framework.

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Workshop C

Upping the Game: What the client wants – and how to deliver it.

At the AMEC Summit in Madrid last year, there was a call from some clients for a “keep it simple” approach to measurement reports. But, what exactly does this mean, and how do you do it?

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Workshop B

360 Degrees of Chaos: Harnessing the International Data World

“A person who is gifted sees the essential point and leaves the rest as surplus.”
Thomas Carlyle, Scottish Writer Scottish philosopher, satirical writer, essayist, historian and teacher.

Good measurement requires simple, smart, good data collection – and a way to navigate through all of the swirling, turning, churning chaos out there.

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Workshop A

Lessons from Social in China and Asia Pacific what can we learn from this most dynamic of regions?

Sam Flemming, founder and Chairman, CIC and a dynamic figure in China’s social media growth runs an interactive workshop which will cover how:

The Chinese client expects insights Social media is at the heart of comms and moving into new areas in the organization The Asia Pacific region is interconnected through social media Social is moving from public to private, from PC to mobile What Chinese trends mean for other parts of the world?

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Whiteboard Session: – How to get involved in Measurement Week!

Measurement Week is a key element of the Global Education Programme. The session will explain how you can help and ask you to be creative and generate new ideas to take away!

Creative leader: Andy West, Group Chief Development Officer, Hotwire.

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