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When Harry met Sally

Measurement and evaluation in the new reality of integrated marketing. How do we shape the AMEC view on measurement beyond the PR silo with campaigns crossing integrated touchpoints? A panel discussion that opens a door to our future organisation.
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The Summit Measurement Colloquium

What can we do together to get more PR professionals to make measurement and analytics a “must-have? An international panel.
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Assess public diplomacy and adapt through measurement

Ambassador Kolinda Grabar-Kitarovic, Assistant Secretary General for Public Diplomacy, NATO.
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Special Summit Address

A New Paradigm and Model for Measurement and Evaluation. ‘Exclusive unveiling of a new approach to up the game’ Professor Jim Macnamara, PhD, Professor of Public Communication, University of Technology, Sydney
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How Lenovo set up a Global Analytics hub and Social Media Listening Command centers to get closer to the customer.

Rod Strother, Director, Lenovo Center of Social and Digital Excellence, Singapore.
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The Science of Engagement

Dr. Olivier Oullier, Full Professor of Behavioral Sciences, Aix-Marseilles University, France. Julian Lambertin, Head of Strategy & Analytics, Weber Shandwick.
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Return on Engagement: Who knew computer science would solve the age old problem of measuring impact and engagement?

Chris Foster, Vice President, Booz Allen Hamilton.
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Measuring Relevance

Matt Neale, President, International, GolinHarris.
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“Brand Building in a Disruptive environment” Leveraging Market Insight from Local Market Measurement

Richard Wergan, Executive Vice President, Global Head of Brand, Communications & Digital, Philips
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Putting evaluation at the heart of public service communications

Alex Aiken, Executive Director of Government Communications, HM Government UK.
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Upping the PR Impact of Social Earned and Paid Media: 5 T’s to the Rescue (Topic,Type, Timing, Threshold & Text Length)

Dave Senay, CEO, FleishmanHillard.
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FROM INSIGHT TO IMPACT: Why value isn’t where it used to be.

The work of corporate communicators is more valuable than ever fully realised.
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Welcome and Introduction

David Rockland, Ketchum Partner and Chairman, AMEC. Barry Leggetter, CEO, AMEC and Summit Director. Jeroen Scholten, Founder, Publistat, Summit Headline Sponsor, welcomes delegates.