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Creative Session: How to get involved in Measurement Month!

Session Leader: Elayne Phillips, Head of Strategy, Performance and Evaluation, Department for Environment, Food and Rural Affairs, UK Government.
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Summit masterclass session

Summit Masterclass Session: Leadership in an integrated world. How the Small to Medium Size Firm has a Vital Role to Play in Global Integration.
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Workshop A

Winning in the Integrated Comms World. In a competitive business environment having the right product and the right people has never been more important.
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Workshop B

AMEC will survey delegates ahead of Stockholm to find out which countries they would like to know more about, in terms of business working style, culture; logistics, etc. It will give delegates the opportunity to ask their own big question about how to do better business in these countries and receive expert advice!
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Workshop C

Winning The Game – Understanding emerging trends and platforms in social media. Experts in digital strategy from around the world talk about the big trends as they see them and engage delegates in a fast-moving interactive session.
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Workshop D

Outputs to outcomes – from why to how. Barcelona Principle #2 states that …Measuring the Effect on Outcomes is Preferred to Measuring Outputs. But we know from AMEC research that most client work does not include outcome measurement.
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Summit Copyright Round Table

The European Commission has copyright reform on its Agenda to be announced in September this year. Its proposals could make a fundamental difference to the way businesses represented at the Summit are run.
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Workshop E

Getting people on the same page! How do you get PR and measurement professionals to agree what’s important?
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What AMEC has done to date and what the market wants

What AMEC has done to date and what the market wants

Discussion Group A

Developing an integrated metrics model.
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Discussion Group B

Where does the Barcelona Principles fit into what we are doing and need to do to strengthen its impact?
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AMEC Metrics Debate closing session

AMEC Metrics Debate closing session