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Welcome and Introduction

Barry Leggetter, CEO, AMEC and Summit Director Jeremy Thompson, CEO, Gorkana Group, AMEC Chairman, Robert Söderling, CEO, Retriever
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Making the final strategic push to anchor measurement

Stuart Smith, Global CEO, Ogilvy PR
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Trust me. Evaluation pays

Nick Hindle, Senior Vice President, UK Corporate Affairs & North West Division Strategy & Alignment, McDonald’s
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Measurement. It’s what’s for dinner. What beef and the Barcelona Principles have in common

Meredith Stevens, Director, Digital Strategy, National Cattlemen’s Beef Association, a contractor to The Beef Checkoff
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How measurement is helping to drive real change for children

Paloma Escudero, Director of Communications, UNICEF.
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Making Measurement Mainstream

Alex Aiken, Executive Director of Government Communications, HM Government UK.
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Cracking the code global to local

Rachana Panda, Director of Corporate Communications, South Asia, GE.
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Measuring for impact the journey to insight driven communications

Miguel Veiga-Pestana, Chief Communications Officer, The Bill & Melinda Gates Foundation.
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Beyond measurement: using bespoke analytics to build trust and ehance efficiency

Heather Mitchell, Global PR & Social Media Director, Hair Care Brands, Unilever Frida Roberts, Head of Communications Unit, The Swedish Institute. Markus Larsson, Head of Analysis, United Minds. Adam Mack, Chief Strategy Officer, EMEA, Weber Shandwick.
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Setting the Global Approach for Nissan

Jeff Kuhlman, Vice President, Global Communications, Nissan Motor Co. Ltd, Japan. Katherine Zachary, General Manager, Communications, Nissan Europe Francesc Corbero Vinyals, Communications Director, Nissan Iberia
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The tyranny of distance? Adventures in eBay measurement

Ben Matthews, Head of Strategic Communications, eBay.
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An ‘architecture of listening’: a new way to look at and implement measurement

Jim Macnamara, Professor of Public Communication, University of Technology Sydney.